While graphic design as a discipline has a relatively recent history in only the past few decades, graphic design-like activities span the history of human kind, dating back many centuries. Many previous civilizations used design techniques, except they used them on different surfaces and canvases such as stone and rock. This lengthy history combines with the relatively recent explosion of visual communication over the past two centuries to present blurring distinctions and over-lapping of advertising art concepts. Joel Padilla has his skills developed in the technology of today, but he also understands the history that has helped us reach the levels of today.Read more!

Sharing many of the same elements, the past and future integrate theories, principles, practices and languages into creating the best of designs and concepts into the result a customer expects. The ultimate objective in every situation is the advertising and marketing that goes into the use of these concepts for the development of business, mass production of items and branding of each product. Joel Padilla uses techniques in the development of his Toronto graphic design, Toronto logo design, Toronto website graphic designs and any other visual conceptualizations for business development. Even going back to basic artistic concepts, the use of conventional drawing tools helps us in mapping out what a client is looking for.